Nothing more than a marketing plan can help you to appreciate your goals. By creating and following your marketing plan, you have the chance to learn many things about your company, your opponents, and your long term goals. Knowing what type of advertisement best fits you is of critical importance. To that end, San set out to design and execute advertising and branding campaigns for BiFi. This plan includes extended discussions over various advertising issues, advertising photography design, package designing, brand delineation, environmental advertisement, teasers, campaign evaluation etc. Among this plan’s major properties are the national support-inner-resource-and-product approach, brand development, and differentiation from other parallel food brands.
Insurance is one of the most essential sections in economy and also a major supporter and hailer of business enterprises and also families. If an investor does not use insurance for protecting his/her capitals and take insurance for granted, may go as far as failure or bankruptcy. Advent of Insurance services goes back to 17th century right after Industrial Revolution when investment and business development started to be counted. Therefore, insurance came to mean what it means only after ‘investment’ and it is a pure economic issue that plays a key role in developing countries economically.
Ma Insurance, aiming to efficiently integrate hidden insurance potentials, was established in 2010. Initially Ma Insurance was supposed to be among the first three non-governmental insurance providers—this was the very goal after which Ma Insurance was—thus the necessity for a planned, professional, and effective advertisement campaign. San started its cooperation with Ma Insurance in branding in accident insurance, life insurance, and investment insurance—which is still going on in different directions.
Working with Tarh-Pardaz Paya basically started from the very beginning of its commencement, near a decade now. Tarh-Pardaz is not only an old client in San’s advertising career, but an ideal business partner. Its young creative manager trusted San with experiencing new, bold, and untrodden grounds in design and advertising planning. An example of this is shown in the novel branding campaign for Tarh-Pardaz which is essentially based on the company’s motto. Since Tarh-Pardaz, in contrast with many opponents in the field of decoration, is not limited to a specific area in interior design (decoration)—in other words, performs the bottom-to-top of interior designing. Therefore, this comprehensiveness was taken into consideration prior to campaign design.
Mahya Protein Co. is one of those companies who joined San in 2012. Considering the comprehensiveness and variety of products and also addition of new divisions to Mahya, its headquarters decided to develop an integrated advertising for all market needs of the company.
San started its cooperation with Mahya Protein and its sub-branches in developing visual identity, packaging design, market advertisement and the like. This is still continuing and soon will enter new phases of advertisement.
Banks are among the most important economic centers for people; a safe place for investment of a lifesaving. In big names of Iranian banks, Refah Bank has had the honor of people’s trust for years. San started working with Refah Bank in print advertisement for internet banking services, and now this cooperation has well developed into its comprehensive Q and A sector and customer services.
RoboCup or Robot World Cup, is an international project to enhance artificial intelligence, robotics, and other related fields. By posing a standardized question, World RoboCup Federation is aiming at concentrating all available technologies for proper assessment for creation and development of virtual intelligence research projects. The final goal behind forming this federation is creating an intelligent team of pseudo-human robots that can join world cup by 2050 and win the competition. RoboCup, being a dynamic context for assessment of intelligent superfast pseudo-human robots, has accredited Iran as a center for holding open competitions in the field. Iran’s national RoboCup committee, comprised mainly of university professors around the country, was officially constituted in August 2006. Of main goals in this committee we can refer to development of robotic and virtual intelligence research projects in the country. Iran’s Open RoboCup Competitions was officially initiated in 2007, thanks to incessant helps and favors from Dr. Moosa Khani, head of the committee, together with solemn cooperation of creative managers around the country—which in the course of only a few years after its commencement, has motivated knowledge, skills, and much creativity from young Iranian thinkers. This provided a chance for San Graphic and Design Co. to design and plan advertisement for this competition in its first, second, third, and fifth year, leading to a deeper connection with holders of the competition in meeting their advertisement needs.
ShoofazhKar Central Heating
From 1960s on, ShoofazhKar Central Heating Service Provider felt the absence of a professional in central heating systems in the market. ShoofazhKar has got over half a century experience in design, production, and development of central heating systems. Head managers at ShoofazhKar had known the magic of the media and advertisement, and their business development team felt the need for modifications in the whole organization’s advertisement procedures. Knowing the fact that print advertisement has no more charm for the audience, San did a comprehensive research on central heating marketing in Iran and proposed a novel photography of the products as installed in-place, along with a thorough renewing of print advertisements. When this grand plan was approved of by managers at ShoofazhKar, organization of next set of materials was set in place and photography team in San, using a complete team of scene decoration, director, scenarist, models, etc. and finished shooting the best possible. Then, graphic designers at San studio used the rich archive put forward by photography team and developed the brochures and catalogues as are presented hereby.